For our client, radical innovation will be critical in ensuring their future survival. We harnessed the WIRED network to engage leading technologists, renowned academics and innovative leaders and understand the trends that will shape consumers over the next 5 – 10 years, and the ways in which our client might leverage these. We delivered a clear vision of their future industry, ideas for innovation and a framework that would help them to look beyond their current product set, and develop an offer that would deliver future survival and success.
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